Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has additionally been a key player for making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking an exclusive sports channel initially SpessartNews.Com. Sports programs were transmitted occasionally from this channel but rather than introducing a sports channel of their own, Sky Television made a decision to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television declared a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports quickly turned out to be just about the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the 2nd channel in the Sky system that was encrypted via the Video Crypt system. Even though Sky Sports started out by airing sports including golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also operates Sky Sports news, the 24 hour sports news channel which was launched in 1998. The look of this news channel was overhauled during 2007. It was just in time with the football season. Though the main structure of presentation was maintained, the color displays of the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed sportfanatick.com. A new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format remained at a 4:3 and did not get up-graded on the Widescreen 16:9 formats.
Till date Sky Sports is related more with football than with any other sports. It’s perhaps because of this reason that this channel does tend to suffer from some decrease in viewership throughout the summers when no football is played.